It’s called permanent makeup because it IS permanent! Though the pigment may fade over time, it is a tattoo and will remain under the skin for the most part. There are removal methods; however, the pigment is implanted under the dermal layer of the skin and is designed to stay there.

The average is 1 to 3 years for richness in color and shape. Again it is permanent, but the color will fade over time. It varies person to person because it is heavily affected by lifestyle and care (ie sun exposure, product use, skin type, climate changes etc). We recommend yearly touch ups for brows and every two years for lips and eyes. This will help keep the color rich and the shape intact.

Dry healing gives better retention results. The most important reason for dry healing is less risk of irritation and allergic reactions, which can not only affect retention but scar the procedure area. With dry healing, you allow the body to heal itself, activating your immune system without any added products. Of course, each person is evaluated individually; should one need a product due to skin type or procedure reactions, we will recommend accordingly.

There really is no such thing as purely organic pigments. We use both organic and inorganic pigments.

Only if you have had permanent makeup done previously somewhere else or if there is a skin condition you are concerned about.

We always strive to make every client as comfortable as possible. Most usually experience minimal to no pain at all. We apply anesthetics both before the procedure and during the procedure to ensure that discomfort is kept to a minimum.

None! Most clients have their procedure done and then go back to work or go about their day. We just ask you to clean post-procedure every hour for 4 hours with the aftercare pads (we will provide all the necessary aftercare.) Just be sure to keep the area dry and clean. That’s it!

Permanent makeup (PMU)/ Cosmetic Tattoo, and Traditional Body Art Tattoo, have a lot in common: Both techniques involve the insertion of color pigments under the skin using a needle. This pigmentation is long-lasting for both techniques PMU and for tattooing.

Micro blading is also considered a type of tattooing done by a group of tine little blades.

While tattoo inks and needles are very similar to cosmetic tattoo, in the aspect that they are implanted into the skin to create a tattoo, their composition is very different.

• Ink/ Pigments

Permanent makeup pigments differ from tattoo inks in that they are designed to fade slowly over time.

Cosmetic tattoo pigments are made up of smaller pigment particles that are suspended in a diluter, this allows for a more natural, softer colour in the skin that can be layered to create a much more realistic finishing.


Traditional tattoo inks are much more concentrated which means that they are much stronger in colour. Traditional tattoos are often very bold and can also be very bright too. If you were to compare a traditional tattoo alongside a brow tattoo for example, you’d notice that the traditional tattoo is much deeper and richer and often has an abundance of bright, eye-catching colours.

• Method/ Depth

Another major difference is how the pigment is applied to the skin!

A regular tattoo machine has needles that pierce the skin while creating a vacuum that pulls the pigment into it.

Cosmetic tattoo machines work on a rotary mechanism that turn and slice the skin to apply the pigment. They don’t go as deep into the skin as regular tattoo machines nor do they create the same vacuum.

The pigment is placed into the skin at a depth of about 1/3 the depth of a traditional tattoo, therefore, the final result is much softer. The work that we provide in permanent makeup is intended to blend into their skin seamlessly rather than take on the appearance of being placed on top.

• Healing and Durability

Tattoos take two to three weeks to fully heal, while microblading eyebrows and permanent eyeliner take about 10 days, simply because the procedure is less invasive and the pigment is not injected as far into the skin. In any case, it is important to keep track of reactions.

A tradicional tattoo will last a life time and a cosmetic tattoo/ PMU will last between 1 to 5 years depending on the skin type and routine, pigments and technique used.